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Researchers are responsible for using these materials in accordance with Title 17 of the United States Code and any other applicable statutes. This item has been made available for use in research, teaching, and private study. Jingles (Advertising songs)-Writing and publishing.

Date 1940 Original Format musical notation Extent 13cm x 17cm Local Identifier Will include performances from both superstar and emerging SME artists.Title Pepsi-Cola radio jingle sheet music Description A two page booklet of sheet music for a Pepsi-Cola Radio Jingle by Austen Croom-Johnson and Alan Kent that would come to be known as 'Nickel, Nickel.' The booklet is decorated with the images of the Keystone Cop-style characters, Pepsi and Pete.

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* Pepsi also will sponsor a series of music television specials, which Songs prior to their debut at radio, creating heightened levels ofĪnticipation for the relevant songs and releases.

Pepsi will provide music fans with 'sneak previews' of key SME artists' * In advertisements to run on radio stations across the United States, While specific details are in development, preliminary elements of the Sony Music Entertainment and Pepsi campaign are as follows: 'Having worked with Shakira internationally since 1999, we've been successful in making SME artists a key part of Pepsi's music programs to better connect music fans with their heroes and us.'

'Our involvement with Sony Music and their artists has been a real win for Pepsi brands over the years, and this next step is a natural extension,' said Antonio Lucio, chief marketing officer, PepsiCo Beverages International. In creative exchange with SME, we're unlocking our respective assets to make this campaign resonate like no other in the marketplace.' 'Music is an integral part of the Pepsi experience. 'Nothing connects with young people like music and, with its dedicated focus on developing the very best artists from around the world, no one is better suited to help us intensify that connection than Sony Music,' said Pepsi-Cola North America president Dawn Hudson. Internationally, SME and Pepsi already have joined forces on Shakira's worldwide concert tour, and we look forward to expanding the effort to include a broad array of established and emerging artists.' 'I have every confidence that the three-part strategy of early awareness through radio exposure, maximum exposure through television specials and superior point-of-purchase placement at non-music retail outlets will give our releases and artists a significant advantage in the North American marketplace. 'Pepsi's long track record of successfully blending music with their message made the company the natural choice for this one-of-a-kind co-branding campaign,' commented Tommy Mottola, president/CEO of Sony Music Entertainment. Internationally, there will be a variety of innovative, co-branded marketing initiatives to maximize visibility for established SME artists and introduce new artists throughout the world.

The campaign will include co-branded sales efforts at non-music retail outlets across the country, providing a dramatically expanded distribution platform for SME releases and unique cross-merchandising programs for Pepsi retail customers.

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Sony Music Entertainment and Pepsi-Cola North America have entered into an unprecedented multifaceted, global marketing campaign that will span the worlds of radio, television and retail.īeginning next summer in the United States, there will be nationwide radio advertising for Pepsi brands featuring 'sneak previews' of songs from key SME artists, as well as a series of Pepsi-sponsored TV specials showcasing select SME artists.

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